How to generate traffic with your WordPress website when you are starting from scratch?
Creating your website is exciting but can also be discouraging when no Internet user visits it once online. One of the first things you need to do is generate traffic for your site. This may seem like a difficult task especially if you have never managed a website before.
There are many strategies to put in place to attract visitors. In this article, we are going to explore the different techniques you can use to drive traffic to your WordPress site.
Optimize your WordPress site
First, be aware that search engines use algorithms to rank websites based on the relevance of their content.
By optimizing your site for search engines (discipline called SEO), keyword research services will increase your chances of being well ranked and more visible. To get there, the first step to optimizing your site is choosing the right keywords. It’s important to choose keywords that are relevant to your business and incorporate those keywords into your content.
Next, make sure your site is easily accessible and navigable.
Indeed, be aware that search engines attach great importance to the user-friendliness of your site. This means that all pages must be accessible from the home page.
Also, make sure your site loads fast. It can start with choosing a good web host. It is also important to secure your site with an SSL certificate to protect your customers’ sensitive data.
Some hosts offer an unlimited free SSL certificate through SSL Let’s Encrypt. So, choose a reliable and fast host offering:
- a free SSL certificate that complies with the Payment Card Industry Data Security Standard (PCI DSS),
- as well as various features, such as a malware scanner, 24/7 support, and data backup services.
Create quality content
First, it’s important to understand that to drive traffic to your site, you need to have quality content.
➡️ This involves knowing the needs, preferences and habits of your audience.
In other words, it’s about offering relevant, interesting and useful articles, videos or podcasts for your readership.
Next, to create quality content, you need to be original.
It is important to bring your own perspective and come up with innovative ideas. This will set you apart from the competition and grab your audience’s attention.
➡️ Another trick to generate traffic: create content regularly.
By publishing articles frequently, you attract new visitors and retain your audience. With Gutenberg embedded in your WordPress, it will be easy for you to add and manage content on your site.
Also, share your articles on social networks and do not hesitate to also include them in your newsletter to reach a wider audience.
Finally, to create quality content, you need to be passionate about your topic.
Your enthusiasm will shine through in your articles and will pique the interest of your audience. Try to share your passion with your readership and encourage comments and discussion.
Use online advertising
Online advertising is an effective way to generate traffic for your website.
💡 It gives you the opportunity to reach a large targeted audience in a short time.
With advertising platforms like Google Ads, you will be able to create highly personalized advertisements. You have the choice between different types of advertisements depending on your objectives.
For example, search ads are advertisements that appear at the top of search results for specific keywords. Display ads, on the other hand, are display ads that appear on websites relevant to your target audience.
Online advertising should be fun and educational > create advertisements using short sentences to pique their interest and make them want to know more about your business.
Use email marketing
Email marketing is an effective strategy for driving traffic to a brand-new site created at WordPress.org.
By using this technique, you will reach a target audience and send them personalized messages that will encourage them to visit your site. Email marketing is especially effective for small businesses and startups that have a limited marketing budget.
To start, you need to build a quality contact list by collecting email addresses from your customers. Once you have a solid list, send targeted and relevant emails to your subscribers.
Keep in mind that the target audience is busy and inundated with marketing messages. So, you need to make sure your emails have a conversational tone that encourages interaction. Use eye-catching images, videos or infographics to make your posts more engaging and memorable.
Finally, you should include clear calls to action in emails to encourage your subscribers to visit your WordPress site. Calls to action should be placed prominently in the email and should entice readers to visit your site.
Use social networks
Without visitors, your site won’t be able to achieve its purpose, whether it’s selling products or promoting a cause. This is where social media comes in to drive traffic.
By using social networks, you will reach a much larger audience and significantly increase the number of visitors. Depending on your target audience and your content, some social networks will be more appropriate than others. For example, if your WordPress site is about fashion and beauty, Instagram will probably be the best choice.
Once you have selected your social networks, it is time to create your content:
- Make sure your content is interesting, informative and useful for your target audience.
- Remember to include links to your WordPress site in your social media posts. Your subscribers will be able to click directly on the link and land on your site.
- Also use paid ads to promote your WordPress site.
All in all, generating traffic for a brand-new WordPress site can seem like a daunting task.
Nevertheless, it is possible to get there with a clear and coherent strategy. Focus on optimizing your site’s SEO by using SEO service and creating quality content. Then, promoting your site on relevant social media and forums will help you attract targeted visitors.
By working consistently to improve your online presence, you will succeed in driving traffic to your WordPress. Don’t forget to regularly measure and analyze the results obtained in order to adjust your strategy accordingly.